OGN Recap Week 5 : Coco Breaks World CS Record!

by Pieter "antdriote" Cnudde

Week 5 of OGN had only four series and were all one-sided but still exciting to watch. Short version: Faker’s Ezreal dumpsters Samsung, giving Xerath to GBM should be illegal, the Najin brawl match went to GE and IM keeps climbing the ranks. Kalista finally gets good quality showing in Korea and RobertxLee lost his CS record to Coco. My name is antdrioite and I’ll go over the highs and lows of this weeks' OGN Champions.

The Xerath hype toned down a little bit this week but he was still picked or banned in 6 out of the 8 games. At least SKT stopped first picking it for Faker and he could show his skill on Ezreal, totally dominating Samsung. He survived many times on near to no health and his skillshot timing and accuracy was as expected, godlike. Samsung tried throwing another curveball by going Morgana mid and Rengar top. CuVee got an early kill but went full tank Rengar and could not pressure Marin enough to shut him down. Samsung got a dragon and gold lead, even picking up an early baron. Marin and Faker were too big, however, and cleaned up all the fights after the baron, resulting in a quick 32 minute game.

Game 2 was overall better for SKT. They had good dragon control and got an early lead with a turret and cs advantage. In spite of that, they still had issues closing out the game even, with the baron buff. Samsung was able to win some teamfights and even take an inhibitor. The next baron became the end of Samsung, Fury stole it but SKT won the fight 3 for 0 and ended the game after that. Cuvee didn't even die in that game and Samsung showed they can fight with a standard comp, although their strategy is still lacking to take a win off the other teams. SKT should be glad with the win but not really with their performance. They still need to improve on their midgame play. At least their P/B phase was better this week. (Please use Faker more.)

Friday had only one series but it was the most hyped one of the week. Four ex-Najin players against the current Najin lineup. Duke had already trash talked GE the week before so the expectations were high. GE Tigers responded with bunny ears and pinks costumes during the series. Najin wants to keep me happy by putting in Ohq and Cain in Game 1. But even if they do well, they're still put on the bench afterwards, because they think Zefa and Pure will magically make Najin win.

Game 1 started poorly for the Najin botlane with Cain giving up two easy kills to Gorilla. The game was quiet in the early game with GE being in control over the objectives and getting a small gold lead with turrets, some kills and CS. They were able to pick up a baron after getting a double kill on Ggoong and Watch. Sieging up with baron it seemed like the Tigers would close out the game but a good bubble on Kuro and Ohq getting reset after reset got Najin an ace and some room to breath. GE Tigers’ lead was too big however and with no additional catches, closed out the game with the next baron buff. One poor fight but overall a very clean game from the GE tigers. Ohq played very well that game not even dying once but it wasn't enough to win the game or avoid the bench.

Game 2 was a perfect stomp, Najin was able to get some kills early but they never got a lead. GE only lost one turret and dragon and snowballed great with Kassadin and using Kalista to get an early baron. The game ended at 32 mins after two aces and a second baron. GE showed great strategic play and that they have a big champion pool on all roles (except jungle cus jungle). Najin showed that Ohq and Cain still perform better than Zefa and Pure. GE won the grudge match in a dominating fashion.

Saturday was a long day even with only four games. I’m convinced CJ didn't care much about Jin Air or the coaches are completely oblivious how to do P/B. Jin Air is the one team you never want to give Xerath so if you don’t want to play it just ban it. Shy’s inability to play Gnar is also costing them a lot. 

Jin Air started the game a bit ahead with 2 early dragons and some turrets but the game swung rapidly after the third dragon. Ambition got the dragon and CJ was able to get a baron afterwards as well. Their gold lead grew rapidly with continuous tower destruction and kills. CJ tried to break down the inhibitor line with their 2nd baron but GBM’s poke and Captain Jack’s Kalista thought otherwise. Jin Air held CJ off and were able to take an inhibitor in response. After that CJ was never able to get back into the game. Even with a lead they were incapable to pressure Jin Air hard enough. GBM had flawless positioning and Coco could not trade with him in poke on Jayce. Jin Air eventually won after a 79 minute game with Coco breaking the world CS record.

The teamfight impact of Gnar and GBM’s Xerath play were too impactful for CJ and that should be blamed on their P/B phase. Coco is a great Jayce player but he got nerfed recently and he isn't a great matchup against Xerath. What surprised me the most in Game 2 was CJ’s unwillingness to adapt. They let the same picks through and only banned the Gnar. They picked up the Jayce again, let GBM have Xerath and Cpt Jack got Kalista again after his great Game 1.

That is pretty much all I want to say about the second game. Coco was useless in all the fights and Jin Air stomped CJ in a “quick” 47 min game. Shy was good on Mundo but not gamebreaking. TrAce's Rumble survived laning phase and did so much work in teamfights with the Equalizer, zoning out Coco and dealing massive damage on all of CJ.

KT vs IM had the same issues in P/B. IM nearly gets a perfect Game 1 against KT only losing a few turrets and one dragon because of a steal. They get an ace in return though and snowball the game to a great ending. Arrow never got a kill on Draven just like the rest of his team. Then we get to Game 2 and KT just picks the same things, except a Vayne, and they switched junglers with IM. I don’t get why they think it would change anything?

Two series in a row the losing team failed to see the weakness in their comps and just didn't adapt. And again the losing team loses even harder in Game 2. KT is really falling down and is the 2nd worst team in OGN at the moment after Samsung. Their lack of playmaking and understanding the meta is really hurting them as a team. IM had a funny BM with ZZ’rot portal Thresh but they aren’t at the top yet. They look better but I need to see good results against top teams before I’m sold on them.

Thanks for reading if you have questions or comments leave them below or on twitter.

 by Pieter "antdriote" Cnudde 

Marketing & Esports : A Future Fairy Tale?

by Louis "Guichex" Lemeillet

Esports teams do basic marketing, but do they have the future in mind? Esports is gaining in popularity, with a viewership boasting over 70 million people. Gaming structures are faced with a swiftly-growing market and need to adapt very quickly, and that requires planning out their future.

Esports has huge potential because it represents a bridge between traditional sports and high technology. Moreover, a new game-breaking technology is on the verge of being achieved and commercialized and it brings new stakes both for high-tech industries and Esports.

To Infinity and Beyond

Across social media, we've seen teams offer merchandise like clothing and accessories, do giveaways for sponsors, and even participate in commercials. Tech companies and electronics conventions like CES are showing the world what could be the next big step concerning technology and computers. After bringing smartphones and tablets, it is time to bring something which could revolutionize our habits once again: flexible computers.

You can see manufacturers such as Samsung and LG talking about flexible phones like this one and praising their merits. It is a cool innovation, but the best part will come just a bit later. What can you do with a flexible screen and components? You can twist it at will and include it in objects you couldn't before like glasses, clothing and wristbands. With it, you reach the full potential of this new technology. Wearable computers. If you're curious enough, you can see plenty of stuff about Apple having some “secret facility” working on the new iWatch which will basically do what your smartphone is doing: email, music, agenda, etc. You also have Google Glass which does the same but with a little bit more virtual reality included. Maybe the next step is a Wi-Fi hat with a screen inside it. The possibilities are infinite.

Of course, not all of these technologies are available to the masses yet, but Esports is also not fully developed yet. And we can assume that, in some way, those two worlds will reach a new point at almost the same time, creating so many new possibilities for tech companies to advertise their new products.

One of the most effective marketing techniques at the moment is using brand ambassadors: whether they are movie stars, famous bloggers, or from a rich dynasty. It doesn't matter as long as they can wear or consume your products and give a good review; promoting them in whatever way possible. This kind of marketing relationship can bring very good image to the company if their values and personality are matching those of the ambassador. It is also long-lasting and so can bring a lot of profits to both parts.

A Bridge Between Esports and High-Technology

Where is the link with Esports ? Our favorite e-athletes can't really hope for sports companies to support them since they are not committed to any true physical effort; and they don't really need sportswear. What pro-players use daily is top-notch gaming devices which can help them reach a better performance. Nevertheless, they are considered, at least for the moment in some regions, as professional athletes and bring entertainment to millions of people who are also hardcore users of computers, gaming devices and every kind of technology.

Since that audience is most likely to adopt these new products, we represent, as Esports lovers, a great target for those companies. With the rise of Esports, they might have found the faces of the ones who will represent their company on the field.

If we project ourselves three or four years into the future, I truly believe Esports will have grown a lot more and every company will be taking a closer look at "this new thing.” Also, tech industries will release the first projects of their new “flexible devices” and they will want to boast them as much as possible. Trying to sign sponsorship contracts with some great multi-gaming company can bring fame and profits to both parts.

As a matter of fact, you can see that in Korea, where Esports is kind of a national thing, it is technology companies which sponsor the teams: SK Telecom and Samsung among others. I think at some point in the future, when Esports are acknowledged by everyone, we might see the same deal in our occidental countries. Imagine “Google Solo Mid” vs “Microsoft Cloud 9”. (I really hope we won't have those team names though.)

Whether or not Google and Apple would buy pro-gaming teams is a different matter. But what we can be sure of is: Esports powerhouses will be sponsored by one specific brand and they'll build long-lasting relationships by advertising their new products on the players while obtaining fame from the team results, in exchange for money.

Beware of Fairy Tales

Bringing tech companies, which represent a lot of devices every one of us is using on a daily basis and which represent what kids will consider “normal” in a near future, can bring further fame and importance to the Esports world. If you mix this with the “international future” of Esports, and by that I mean that they are shared worldwide and not only popular in one region, it could become something bigger we could ever imagine.

I may be over-reacting, but I think bringing such companies into the Esports market will at least bring our virtual sports onto the same level as big traditional sports such as soccer, football or baseball. Traditional sports will have sports companies more than Esports, but Esports can claim sponsorships from bigger companies. Such deals would bring further development to the Esports world and help gaming structures improve their infrastructures, their team salaries, their staff and their power.

On the other hand, such deals can bring tons of money to a quite new sector, and with it some disappointments. With an industry growing that fast and that big, everyone is playing with the balance between investments and rewards. For the moment, gaming structures are trying to court any advertising possible to upgrade their financial possibilities, but many problems could come arise from that. For example, you can see with the last Dr. Pepper marketing campaign with the European LCS teams, that they're selecting only one player to represent them, and not the whole team. So where does the money go? Towards the team or towards the player?

Lots of teams might try to take advantage of their players by “selling” them to whichever company offers money while not paying attention to the overall image of the person. Or players' egos might get in the way as they want to claim part of the money for their own personal benefit. Such moves would potentially slow down the industry as a whole and discourage big companies from investing as they could.

Esports is growing at an explosive rate. Technology companies are on the brink of unveiling cool, innovative stuff. This may be destiny. The two industries will find a lot of common interest if they manage to create sponsorship contracts. The most important part of all this being: the first to hit is the first to win. Pro-gaming structures need to be aware of that fact, and need to decide on a precise marketing strategy oriented towards the future.

What are your feelings towards all of this ? Do you also think sponsorships between high-tech industries and pro-gaming structures might exist someday ? Feel free to leave your comments, everything is open to discussion!