Visa Issues Screw Gambit For Wembley

by Jodi "PunkLit" McClure

Due to visa issues, four core members of Gambit will be unable to attend this weekend's EU LCS in Great Britain. Three to six weeks are required for Russian citizens to acquire that visa, and players cannot be abroad during that time, as they have to leave their passports in a consulate.

Gambit learned about the London trip on May 22nd, and could not even apply for an emergency visa without missing two weeks in Cologne. The team stated in a Gambit press release that they are the innocent victims of "organizer's careless actions." Had they been notified in a timely manner, they could have acquired the visas during the off-season without any obstacles.

Riot declined the team's request to reschedule their games and Gambit is reasonably upset about the situation, as it puts them at a great disadvantage. Organizers did try to remedy the problem, but it was too late to find a solution, so now, Gambit can only express condolences to their disappointed fans. 

Their make-shift line-up for the Wembley event will be:

Top - Cabochard 

Jungle - Loulex 

Mid - NiQ

ADC - Fury III

Support - Hiiva 

The temporary members have been added to Riot's Fantasy LCS Website with estimated points.   

Patch 4.10: What does it mean for the LCS Midlane?

by Reece "Sabrewolf" Dos-Santos

One thing it certainly means is that Nidalee’s 7/0 record in the NA LCS will either stay frozen or begin to pick up some losses. Nidalee’s human form numbers were hit across the board to provide some kind of counterplay and a bit more attractiveness to the cougar form.

The “keep throwing spears from the fog of war and one will hit eventually” gameplay was incredibly frustrating to watch and even more frustrating to play against. Where big damage should usually have some kind of drawback, spears were a guaranteed health bar eater with no positional setback. In the off chance that you were caught, all you needed was a few helpful teammates to wall you off and allow you to pounce away, heal yourself with Primal Surge’s unreasonably high healing output and throw some more.  But Riot were holding nothing back against the Bestial Huntress as her main source of sustain got hit as well. The changes to Athene’s Unholy Grail means it’s not always going to be a must have rushed item for AP mid laners anymore. With the magic resist levels halved and the mana regen lowered it will no longer heavily snowball the mid laner that buys it first, and opens the door to other items like Morellonomicon returning to the meta - especially with the added 5 AP bringing its AP up to 80.

But the Athene’s nerf and the nerfs to mana regen items also opens the door for a new breed of mid laners to reign supreme. Abyssal Sceptre’s 70 AP and 45 MR is now unrivaled if you are looking to pick up AP and MR, especially when factoring in that it lowers enemy MR by 20, meaning if the enemy mid laner decides to pick up Athene’s, you need only get close to them and it’s like they never even had it. The gap closing burst-assassin mid laners like Fizz, Kassadin, Katarina and Lissandra will benefit greatly from this and should look to disturb the current-meta mid laners like Ziggs, Nidalee and Orianna. I predict that Kayle, however, shall remain a highly-contested pick, as the indirect rise of Abyssal Scepter favours her already MR shredding style. With a Wit's End and an Abyssal Scepter under her belt, I don't see how any champion could withstand the huge amounts of MR shred she can dish out without simply bursting her before she gets to you.

But AP items aren’t the only things to change in patch 4.10.

The changes to the BF Sword line of items is a move to ensure that they are all just as equally viable as each other and that will have a huge baring on AD mid laners like Yasuo - who is already a highly-contested pick. With Mercurial Scimitar now providing 80 AD, it cannot be overlooked as a pickup that could benefit any ADC or AD mid laner who is up against a CC-heavy team comp. On top of this, while the loss of stacking upon Bloodthirster will be greatly missed, I believe the overheal shield will be a huge asset to champions like Yasuo, Zed and Talon who look to get into the middle of teamfights, chunk out damage, and live in the process. Yasuo in particular will undoubtedly benefit greatly from the Bloodthirster shield on top of his own passive shield which could only then be enhanced further by a Hexdrinker/Maw of the Malmortius shield, bringing Yasuo’s potential shield count up to three.

Last but not least, another change that will be greatly overlooked is the change to Leblanc’s Q, which will no longer silence, meaning that there is finally counter-play to Leblanc’s high damage output. This change is the best thing for her balance as she still retains her damage like Kassadin but doesn’t leave enemies completely helpless to reply. This leaves Malzahar, Talon and Viktor as the last three mid champs with the ability to silence. 

Runic Tournament: Summer Open

Registration:http://goo.gl/UbvZ95 
Rules: http://goo.gl/1QTTfm
Facebook

July 4th Weekend!

The Runic Summer Open is open to teams of all skill levels. There will be a maximum of 16 teams participating in this tournament. The tournament will have 5 best-of-two qualification rounds played across Friday and Saturday. At the conclusion of qualification round 5, the top 8 teams will advance to the quarter finals. The quarter and semi-finals will be best-of-three starting on Saturday night. Finals will be played in a best-of-five format on Sunday night.

Prizing will be the standard Riot prizing.

• 1st place team will be awarded 3200 RP and Triumphant Ryze
• 2nd place team will be awarded 2400 RP
• 3rd place team will be awarded 1600 RP
• 4th place team will be awarded 800 RP

Starts July 4 at 3pm eastern (8pm GMT)

If you have any questions or concerns, please email Runic Tournaments. 

Esports Memorabilia : The HOT Collectible of the Future.

by Jodi "PunkLit" McClure

Collectors love to imagine a magical scenario where they can go back in time and buy some incredibly rare piece of memorabilia. Baseball card enthusiasts might seek out an original Honus Wagner card. Football fans might purchase an original team jersey or a banner. Star Wars fans would ransack toy stores, buying out Luke Skywalker figures, mint and still in the box. And then, all these collectors would do something extremely important with those items, but I'll get to that in a minute. 

First, let's jump forward in time instead.

It's 2054, and a gray-haired man is sitting in a rocking chair outside his nursing home. Between his stiff, gnarled fingers, he clutches the gilded edges of a framed poster. To his side, his great grandchild stares through the glass in wonder. "It was signed by Reginald," the child says, his voice filled with the kind of reverence we reserve for uttering names like Ruth and DiMaggio. 

"I got that a week before he announced his retirement." The old man smiles at the memory. "It's worth half a million now, and I'm giving it to you." 

Lucky kid. 

Some people buy collectibles as an investment while others buy them for the pleasure of displaying them in their homes. Their value is based purely on what someone else is willing to pay for them, but generally, the rarer and more sought after the item is, the more it is worth. So what makes me think eSports memorabilia will grow in value? Let's take a look at some facts:

1. eSports' popularity is growing at a fantastic rate, and the more fans there are, the more demand there will be for fan items. When eSports explodes into the mainstream, demand for certain items (like early signed posters) will multiply tenfold. Also, the more popular pros become, the less interactive they can be with their fans, which will further limit supply.   

2. Right now, teams are small and there's not many of them. Rosters frequently change and evolve, making many team-signed items extremely unique. Seasons and splits further break up items (Like...Is it signed by the S3 Dignitas or the S4 Dignitas?) Because of player turnovers, oddities like a TSM poster showing Xpecial - but signed by Gleeb - are exactly the kinds of things that collectors love.

3. People wanting memorabilia of the most popular players will look to acquire their signatures on anything they can get. Players signed a TON of stuff the past four years, between the LCS, tournaments, conventions and personal appearances, so fans will believe these items to be obtainable and actively seek them out. Just like in other sports, a collector might want items from different points in a player's career. Perhaps a rookie card or a stand-out year.   

4. We already know the demographic that follows eSports has money to burn, and they are highly passionate about their teams. When eSports hits the mainstream, they're exactly the kind of guys who'll spend big bucks on these items JUST to have something to show off to their friends. It's not enough to tell all these new fans that you've been a long time CLG supporter. You've got to prove your devotion.

5. Sports memorabilia is the Number One most commonly traded collectible.  

The most important factor, though, is that human fault will be in play, and it's the reason certain items will become ridiculously valuable. Yes, players signed tons of stuff. But what will the average person do with that stuff? They'll take that poster home and stick it up on the wall in their computer room with a  push pin in each corner. And that poster will sit up there for years. Slowly, the paper will grow brittle and crack. Perhaps one corner will tear. The poster will be exposed to dust, smoke, and moisture, and over time it will yellow slightly. It may become creased. It may be folded. It may...eventually...be stowed away in a box and eaten up by mildew. Only a sparse few of those posters will be put in a frame under glass. And those are the ones that will be truly worth the big bucks. 

That Honus Wagner card our collectors went back in time for? That football jersey and the Star Wars figures? They're gonna treat those with kid gloves, ensuring that they are kept in immaculate condition until the future comes. They'll be framed or kept in dust free mylar bags, and they will never see a push pin or a damp basement.

So take care of your eSports memorabilia if you're lucky enough to get it. Time and interest will do the rest. Even now you can do a search on ebay and find people selling signed posters and other eSports items, which is a very good indicator that the interest is already there. Keep it in mint condition for a few dozen years and who knows...maybe someday you'll be that wealthy gray-haired old man!

Marketing & Esports : A Future Fairy Tale?

by Louis "Guichex" Lemeillet

Esports teams do basic marketing, but do they have the future in mind? Esports is gaining in popularity, with a viewership boasting over 70 million people. Gaming structures are faced with a swiftly-growing market and need to adapt very quickly, and that requires planning out their future.

Esports has huge potential because it represents a bridge between traditional sports and high technology. Moreover, a new game-breaking technology is on the verge of being achieved and commercialized and it brings new stakes both for high-tech industries and Esports.

To Infinity and Beyond

Across social media, we've seen teams offer merchandise like clothing and accessories, do giveaways for sponsors, and even participate in commercials. Tech companies and electronics conventions like CES are showing the world what could be the next big step concerning technology and computers. After bringing smartphones and tablets, it is time to bring something which could revolutionize our habits once again: flexible computers.

You can see manufacturers such as Samsung and LG talking about flexible phones like this one and praising their merits. It is a cool innovation, but the best part will come just a bit later. What can you do with a flexible screen and components? You can twist it at will and include it in objects you couldn't before like glasses, clothing and wristbands. With it, you reach the full potential of this new technology. Wearable computers. If you're curious enough, you can see plenty of stuff about Apple having some “secret facility” working on the new iWatch which will basically do what your smartphone is doing: email, music, agenda, etc. You also have Google Glass which does the same but with a little bit more virtual reality included. Maybe the next step is a Wi-Fi hat with a screen inside it. The possibilities are infinite.

Of course, not all of these technologies are available to the masses yet, but Esports is also not fully developed yet. And we can assume that, in some way, those two worlds will reach a new point at almost the same time, creating so many new possibilities for tech companies to advertise their new products.

One of the most effective marketing techniques at the moment is using brand ambassadors: whether they are movie stars, famous bloggers, or from a rich dynasty. It doesn't matter as long as they can wear or consume your products and give a good review; promoting them in whatever way possible. This kind of marketing relationship can bring very good image to the company if their values and personality are matching those of the ambassador. It is also long-lasting and so can bring a lot of profits to both parts.

A Bridge Between Esports and High-Technology

Where is the link with Esports ? Our favorite e-athletes can't really hope for sports companies to support them since they are not committed to any true physical effort; and they don't really need sportswear. What pro-players use daily is top-notch gaming devices which can help them reach a better performance. Nevertheless, they are considered, at least for the moment in some regions, as professional athletes and bring entertainment to millions of people who are also hardcore users of computers, gaming devices and every kind of technology.

Since that audience is most likely to adopt these new products, we represent, as Esports lovers, a great target for those companies. With the rise of Esports, they might have found the faces of the ones who will represent their company on the field.

If we project ourselves three or four years into the future, I truly believe Esports will have grown a lot more and every company will be taking a closer look at "this new thing.” Also, tech industries will release the first projects of their new “flexible devices” and they will want to boast them as much as possible. Trying to sign sponsorship contracts with some great multi-gaming company can bring fame and profits to both parts.

As a matter of fact, you can see that in Korea, where Esports is kind of a national thing, it is technology companies which sponsor the teams: SK Telecom and Samsung among others. I think at some point in the future, when Esports are acknowledged by everyone, we might see the same deal in our occidental countries. Imagine “Google Solo Mid” vs “Microsoft Cloud 9”. (I really hope we won't have those team names though.)

Whether or not Google and Apple would buy pro-gaming teams is a different matter. But what we can be sure of is: Esports powerhouses will be sponsored by one specific brand and they'll build long-lasting relationships by advertising their new products on the players while obtaining fame from the team results, in exchange for money.

Beware of Fairy Tales

Bringing tech companies, which represent a lot of devices every one of us is using on a daily basis and which represent what kids will consider “normal” in a near future, can bring further fame and importance to the Esports world. If you mix this with the “international future” of Esports, and by that I mean that they are shared worldwide and not only popular in one region, it could become something bigger we could ever imagine.

I may be over-reacting, but I think bringing such companies into the Esports market will at least bring our virtual sports onto the same level as big traditional sports such as soccer, football or baseball. Traditional sports will have sports companies more than Esports, but Esports can claim sponsorships from bigger companies. Such deals would bring further development to the Esports world and help gaming structures improve their infrastructures, their team salaries, their staff and their power.

On the other hand, such deals can bring tons of money to a quite new sector, and with it some disappointments. With an industry growing that fast and that big, everyone is playing with the balance between investments and rewards. For the moment, gaming structures are trying to court any advertising possible to upgrade their financial possibilities, but many problems could come arise from that. For example, you can see with the last Dr. Pepper marketing campaign with the European LCS teams, that they're selecting only one player to represent them, and not the whole team. So where does the money go? Towards the team or towards the player?

Lots of teams might try to take advantage of their players by “selling” them to whichever company offers money while not paying attention to the overall image of the person. Or players' egos might get in the way as they want to claim part of the money for their own personal benefit. Such moves would potentially slow down the industry as a whole and discourage big companies from investing as they could.

Esports is growing at an explosive rate. Technology companies are on the brink of unveiling cool, innovative stuff. This may be destiny. The two industries will find a lot of common interest if they manage to create sponsorship contracts. The most important part of all this being: the first to hit is the first to win. Pro-gaming structures need to be aware of that fact, and need to decide on a precise marketing strategy oriented towards the future.

What are your feelings towards all of this ? Do you also think sponsorships between high-tech industries and pro-gaming structures might exist someday ? Feel free to leave your comments, everything is open to discussion!