Monday, April 13, 2015

Unicorns of Love - The Ultimate Fairy Tale?

Image courtesy of Riot eSports

by Louis "Guichex" Lemeillet

As the team who integrated into the LCS this Spring Split, participated in IEM San Jose instantly after, and are heading into their first playoffs finals, the Unicorns of Love are definitely a successful new team in the League of Legends scene. But are they exploring the full potential of their success? A lot of hype surrounded the team since their games in the promotion tournament; hype which still grows today as the Unicorns chants resonate in the Berlin studios, but still, where's the merchandise at? Where's the tons of sponsors? Where's the business? How did their hype go through the roof and what does the future have in store for them? Let's try to take a look at this fairytale they created on their own, both the story we can see and the one we cannot. Read More...

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